It starts with YOU. It ends with YOU. Intrigued yet? Branding expert and leading authority on the science of fascination, Sally Hogshead, launched her new book How the World Sees You on July 1 and I am loving what I am reading as it relates to personal branding. To celebrate all of the new insights she’s learned over the past decade of research, she has started Project Fascination, with a goal to show 100,000… Read More »This isn’t about me. It’s about YOU.
This is the core message of Gary Vaynerchuk’s latest book Jab, Jab, Jab, Right Hook – How To Tell Your Story in a Noisy, Social World. Although the book is referring to business brands and marketing, the tactics and approach can be applied equally to your own personal brand. either way ignore this book at your peril! Here is my recent quick Amazon.ca review; @GaryVee has done it again… Read More »You Gotta Give Before You Can Ask
With poetic apologies to Theodore Seuss Geisel but I so enjoy reading the original to my daughter I dug out my original birthday tribute to the man. Congratulations! Today is your day. Theodore Seuss Geisel ! It’s your 107th birthday! You have attributes that stand out. Skills that show you’ve paid your dues. You can steer yourself any direction you choose. You’re on your own. And you know what you… Read More »Oh the places your personal brand will go!
Friend, Enemy, Sex…………Indifferent Each year I always end up finding one or two key books that have the most impact on the way that I think, act or say. It’s great to find not just a book that fits that criteria so early in the year, but I know it is one I am going to be picking up and again and again, referring to on a regular basis. Tame… Read More »Your Brain Has a Lot to Say
Recently I was asked to contribute an article to a month long blogathon put together by fellow brand strategist Peter Sterlacci. Below is my contribution. The 30 authors offered up a wide array of personal brandng related advice, it was a great month of information and insight. The great news is that all the posts have been compiled in to one e-book which you can get at no charge, just by… Read More »Oh the places your personal brand will go
Through my wife's business I have had the opportunity to be connected to Keith Kochner at Mentorfish.com for the last few months and have found his teaching exactly what we need in the 21st century. Lots of great content, he is prolific with new insights and learnings – even for someone like me who tends to explore and read a lot! Keith is coming to Toronto next week to hold… Read More »What is holding you back from your personal brand?
One Piece of Paper – The simple approach to powerful, personal leadership. © 2011 by Mike Figliuolo, 237 pages, Hardback 5R Score: 30/35 The Leadership Maxims Approach Leading Yourself Leading the Thinking Leading Your People Leading a Balanced Life Making it Real On a scale of 1-7 Relevance – is it right for personal branding? - 6 Resonance – does it make sense to the reader? - 6 Relation – is… Read More »Personal Brand Book Review – One Piece of Paper
According to recent Ladders.com research, the average time spent by a recruiter reading your resume is now just 6 seconds! Hopefully if the recruiting person is internal or a hiring manager the time is longer, but realistically it still might only be a few more seconds. The article shows images of two different resumes and the heat spots where eyes were tending to focus on in the short time they… Read More »Why are you still sending your resume?
18 Minutes – Find Your focus, Master Distraction and Get the Right Things Done © 2011 by Peter Bregman, 263 pages, Hardback 5R Score: 28/35 The 18 Minutes Part One – Pause Part Two – What is This Year About? Part Three – What is This Day About? Part Four – What is This Moment About? On a scale of 1-7 Relevance – is it right for… Read More »Personal Brand Book Review – 18 Minutes
With consistency and progression comes change. As you spend more time consistently delivering on what you say your brand is and find your career progressing in the right direction, you are going to reach a point where new challenges and opportunities arise. New skills are developed and new ways to communicate your uniqueness present themselves. This week see's the 100th edition of the Tuesday Toonie weekly e-tip, which I feel… Read More »100 Toonies Worth