StandOut – The groundbreaking new strengths assessment. © 2011 by One Thing Productions Inc, 227 pages, Paperback 5R Score: 25/35 The Three Strengths Principles Your Genius is Precise You Can’t Respect What You Don’t Remember You Must Reach Beyond Your Roles On a scale of 1-7 Relevance – is it right for personal branding? - 7 Resonance does it make sense to the reader? - 6 Relation is there a connection… Read More »Personal Brand Book Review – Standout
You, Inc. The Art of Selling Yourself. © 2007 Harry Beckwith and Christine Clifford Beckwith – 316 Pages Hardback 5R Score: 21/35 The ‘Steps’ What people buy Planning and preparing Communicating Listening and speaking Relating Attitude and beliefs Tactics and habits Successes and delightful failures On a scale of 1-7 Relevance – is it right for personal branding? - 5 Resonance does it make sense to the reader? - 5 Relation… Read More »You Inc – The Art of Selling Yourself
My whole interest in the subject of personal branding started with reading Tom Peters book The Brand You 50 in 1999, since then I have avidly collected and read many others – some great, some good and some questionable! I dipped in to my collection and picked one book printed in each year since Tom Peters book and give a quick viewpoint. No doubt going forward my collection may well… Read More »A Decade (and more) of Personal Brand Book Publishing
Paul Allen – Idea Man – a memoir by the co-founder of Microsoft. © 2011 MIE Services LLC – 358 pages hardback $- US 27.95 / Cdn $35 PERSONAL BRAND LEADERSHIP POINTERS From this book you will learn: The importance of having several avenues of interest to round out your brand. How you can enjoy your passions AND make it part of who you are. Remain true to your core… Read More »Personal Brand Leadership Book Review – Paul Allen – Idea Man
The passing of Steve Jobs resulted in an outpouring of emotion and praise that I would suggest was almost unprecedented. A Google search shows over 234,000,000 web pages – 70,000,000 more than Obama! Now part of that visible reaction was due to the fact that we have so much more ability to communicate to many more people – ironically in many cases using the very tools that Jobs helped develop. … Read More »The Brand That Was Steve Jobs
The Fearless Fish Out of Water – How to succeed when you’re the only one like you. © 2009 Robin Fisher-Roffer – 213 Pages Hardback 5R Score: 30/35 The 7 Steps Go fishing for the real you Use your differences as a lure Find a few fish like you Swim in the ocean your way Put yourself out on the line Evolve by casting a wide net Reel in your… Read More »Personal Brand Book Review – The Fearless Fish Out of Water
The Unauthorised Guide to Doing Business the Jamie Oliver Way – 10 secrets of the irrepressible one-man brand. © 2010 Trevor Clawson – 210 Pages Paperback 5R Score: 29/35 The 10 Secrets Be yourself, but more so Extend the brand Build on what you’re good at Remember the social dimension Become the face of a supermarket Deal with adversity Go international Protect the brand Be controversial 10. Be bold On… Read More »Personal Brand Book Review – The Unauthorised Guide to Doing Business the Jamie Oliver Way – 10 secrets of the irrepressible one-man brand.
"You're not alone, in fact this type of cancer is the fastest growing type of oral cancer in men under 55, who do not smoke and are not heavy drinkers" That word "cancer" immediately causes a heightened level of awareness as well as obvious concern. Last October after a great summer vacation with my family in Jamaica and what I thought was a viral lump in my neck gland had… Read More »Cancer is personal, so it’s part of my brand
As part of the continuing theme "Review Your Year With No Fear", there is still time to review 2010, just e-mail me paul @ charlesb32.sg-host.com and I will send you the first three lessons. The final lesson comes out in a few days and is more about looking forward to 2011, so I thought that this article, written by colleague Jamie Broughton of Footprint Leadership, was a great lead in… Read More »Resolutions Schmezalutions
When you are working on positioning your personal brand as the one of choice, you can adapt from these few choice reminders at Jonathan Salem Baskin's blog – Dim Bulb – The Night After Christmas blog post. And I could not resist this one from Dr Seuss – "And the Grinch,with his Grinch-feet ice cold in the snow, stood puzzling and puzzling, how could it be so? It came without ribbons, came… Read More »Review Your Year With No Fear – Branding Lesson 101