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10 Ways to Market Your Talent Without Feeling Sleazy

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 In a conversation with a senior management client recently it was interesting to observe that even with a list of impressive and significant accomplishments they were very reluctant to talk about them, even admit them and certainly not willing to put them down on paper. They are currently working for a large Fortune 500 company where a strong internal profile and personal brand is key to getting the next opportunity… Read More »10 Ways to Market Your Talent Without Feeling Sleazy

Welcome to Just My Toonies Worth – 30 seconds or less of personal branding tips, resources and ideas

My approach in life has always been to give, help, inform or support without the expectation of reward – beyond the fact that the person or cause I am helping is hopefully a little wiser or just feels a little better about themselves and their position – it's a core part of my brand. In online forums and other social media I have been signing off 'Just My Toonies Worth" for… Read More »Welcome to Just My Toonies Worth – 30 seconds or less of personal branding tips, resources and ideas

So Where is the 4 Hour Workweek?

So just how indispensable do you think you are at work? Do you plan to take some vacation time this summer? If the same numbers apply south of the border as they do here in Canada, according to two recent surveys by Monster.ca it would appear a high number of us feel we cannot even leave work to take a vacation – let alone need to stay connected if we… Read More »So Where is the 4 Hour Workweek?

How personal branding can be used to create more than a resume

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“The reports of my death have been greatly exaggerated”Mark Twain And the often reported impending end of the resume have also proven to be exaggerations. The resume as a career marketing document certainly has its place and while with the advent of more technology the death of the resume is being predicted it will likely be a long time before we see the resume disappearing or being replaced. However the… Read More »How personal branding can be used to create more than a resume

Is Your Brain (and Brand) Engaged?

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Last night I attended the ICF Toronto chapter meeting and was treated to two presenters and a very entertaining and worthwhile evening. The first speaker was David Rock author of 'Quiet Leadership' – Help people think better, Don't tell them what to do! He is starting to do some interesting work around relating neuroscience to coaching – brain based coaching – and how the brain reacts when we try to… Read More »Is Your Brain (and Brand) Engaged?

All Marketers Are Liars

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Today is the launch of Seth Godin's new book – 'All Marketers Are Liars' – from what I have read so far another winner and one you should add to the book shelf.

All Marketers Are Liars

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I am really excited – just received my advance copy of Seth Godin's new book – "All Marketers Are Liars – The power of telling authentic stories in a low-trust world" and could not wait to start reading it. I have enjoyed 'Purple Cow' and 'Free Prize Inside' his last two books, what I have read so far is already stirring ideas and thoughts – check a future newsletter for… Read More »All Marketers Are Liars

The Influential Leader – Unleashing power in people

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This was the title of of the simulcast leadership presentation I went to on Friday and it was well worth the trip down to one of my favourite parts of Ontario – Niagara-on-the-Lake. There was a mixture of presenters but the entrance fee was paid for by just listening for 35 minutes to Marcus Buckingham author of Now Discover Your Strengths. It is a recommended read to my clients and… Read More »The Influential Leader – Unleashing power in people