The passing of Jack Layton just recently was especially personal as I found his courage in the battle with cancer was an inspiration for my own. I was not surprised by the outpouring of emotion and support for someone I considered a rare breed – an authentic and generally honest politician!
The more cynical and condemning responses, especially to his letter to all Canadians, were a little more surprising, but perhaps not totally unexpected – it is politics after all!
But this letter was not just about politics, it was also a clear display of Layton's personal leadership brand. it was totally what he believed and stood for.
In fact I have discovered that Layton displayed this brand with every e-mail he ever sent. At the foot of his e-mails was the following Tommy Douglas quote:
"Courage my friends, 'tis never too late to build a better world."
How many e-mails do you send out each week? Do they reflect your personal brand?
They do not have to contain a link to a web site or social media connection, it could be as simple as a quote that sums up your personal brand. Just don't leave it blank anymore – it's a waste and suggests you have nothing to say!
Just my toonies worth!