Louis Oosthuizen was the rather unexpected winner of this past weekends British Open, one of the four major golf championships, at the home of golf St.Andrews, he practically led the tournament for the final 3 days.
And it was with a degree of thanks in part to someone elses personal brand, or at least their desire for a vision greater than their own success and golf game – that of another excellent South African golfer – Ernie Els, a three time major winner, and the Fancourt Foundation.
Here is their Mission Statement (or Personal Brand Vision);
"To identify talented young South Africans predominantly from families of limited resources and provide them with educational and life-skill assistance and playing opportunities in order to produce successful, well-rounded and educated young golfers."
Louis, a farmers son, was a previous recipient of support from the foundation and its great to see such a bold personal brand vision realise the dreams and perhaps vision of another person.
Usually a personal brand vision is one that is bigger than you, will likely need the enrollment of others and may not be acheived in your lifetime. So how big is the vision you have for your personal brand?