I used to subscribe to MarketingPower.com the e-zine of the American Marketing Association, but found that the newsletter was too long and much of the news was duplicated from other sources or not relevant to what I wanted to read – so I unsubscribed.
Four months later I am still trying to unsubscribe!
If the AMA can't even get the basic concepts of e-marketing right – what hope is there for e-marketing and direct marketing generally or for clients to make objective decisions about who is qualified to help them?