Lance Armstrong – Is His Glass Half Full or Half Empty?

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In my latest newsletter I wrote about Lance Armstrongs Seven Personal Branding Tips , which prompted one of my biggest newsletter responses – both positive and negative!

It was interesting to see that for every 5 positive comments there was one negative slight as to his 'clean image' or questioning his true ability based on the fact that he works with in a team environment versus the individual achievements of previous champions such as Merx.

It reminded me that we all have both positive and negative brand attributes – its a fact – it really boils down to do we see the glass as half full or empty – that tends to both then dictate how we view ourselves and how we view the world.

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