"People are the brand" – William Arruda
Last week I was fortunate to attend the International Coach Federation conference in Quebec City and get the opportunity to meet for the first time my personal brand coach William Arruda and to hear him speak.
My wife was incredibly understanding having just had the house fire 36 hours earlier still letting me go to Quebec and I have promised to take her back to a wonderful city.
William's presentation was fantastic, he captivated the audience for the full two hours and had many come up to him afterwards. His passion for personal branding came through, but having sat with him the night before it was not put on for the audience, he truly beleives that this is the future direction of career development and planning and that we all need to be looking at this for ourselves NOW!