I had just finished reading Mitch Joel's new book before coming to his talk at The Art of Management recently, so was very pumped to see him present. He and I had the opportunity of meeting a few years ago in Montreal and have kept in touch , particularly around the subject of personal branding. Here are some of his thoughts:
Compared to 2007, banner ads are being clicked on 50% less and all clicks are being done by 8% of the internet population.
40% of all mothers in the US are on MySpace.
81% of online holiday shoppers read online customer reviews.
Half of the You Tube audience is over the age of 34.
10% of media spend is now online.
Six Points of Separation – why get involved online?
- Accept it
- Everything is 'with' NOT 'instead of'
- Don't be fleeting – build, share and grow
- Move toward 'open'
- It's attitudinal not generational.
- Upload a video to You Tube – do something now.
"It's group expression – the new world is volume of voice"
"It's no longer a case of should you get involved. First figure out the why, then worry about the what"