The demise of video happened a few years ago. I wrote about it here on this blog. Well, at least the video cassette and the bankruptcy of Blockbuster. “Internet Killed the Video Star” Even the big local video and DVD store in my hometown, that was hanging on and hanging on, has finally succumbed to the onslaught of streaming entertainment. BUT, of course, it does not mean video is dead. Far… Read More »The #1 Action to Boost Your Personal Brand in 2019
LinkedIn can be a frustrating beast at the best of times. The platform has numerous glitches and errors that need addressing, some of them have been going on for months. And then on the other hand they launch a new feature which you have to question the purpose or the value of, like this latest one in the posting into your newsfeed. This is being rolled out fairly rapidly so… Read More »Did you see this new LinkedIn posting feature?
I am certainly thankful for many things, including the opportunity to drop into your busy lives and share a little of what I feel might help you with your careers and lives. Once the big holiday south of the border is over (Happy Thanksgiving to all my US readers by the way) and you have resisted, as best you can, all the temptation of Black Friday and Cyber Monday there… Read More »What has your personal brand got to be thankful for?
This tip is from a question which was sent to me by Carol via the voicemail feature you can see on the teal coloured tab on the right-hand side of this page. You can listen here; This is what I think; Firstly, good for you for looking at adding different media to your profile and making it more what I call ‘3D’. More and more of us are consuming content… Read More »Do you have this on your LinkedIn profile?
There are probably very few of us who can say we have not been touched by the work of Stan Lee in some way or another. Be it watching one of the awesome Marvel movies over the last few years, tuning into the TV series of Spiderman or Bruce Banner & The Hulk from the 80’s and 90’s or picking up and devouring a Marvel comic as a kid. In… Read More »A Personal Brand to MARVEL
A local brewery to me, Collective Arts, was recently recognized by LinkedIn as being a top 25 Start-Up Company in Canada. I love this company because not only are they successful and make good beer, but they also approach their branding, marketing and social responsibility in a unique way. Each quarter they ask for artists to submit artwork for consideration as the designs on their cans. If selected not only does the… Read More »Why Displaying Honours & Awards is Not Bragging it’s Good Personal Branding
I was asked recently by a newsletter reader that if you are wanting and intending to deliver a strong personal brand as the front to what you do how do you go about not dropping the ball? Is it just consistency, making a plan and (trying) not to deviate from it? In building a strong brand I recommend that you try to stick to the 3 C’s; Clarity – be sure that your… Read More »Is a personal brand really all about consistency?
This year even more than ever LinkedIn is THE platform where people are in a business mindset since its really the only social platform that focuses only on professionals. In fact, over the last 12 months I have doubled down on LinkedIn in terms of my focus and to be honest doing much, much less on Facebook and other platforms and my business has boomed! So if you are a… Read More »Are You Ready for the LinkedIn Challenge?
Every social media, content creation or blog marketing advice you see right now is that it’s all about video, video, VIDEO! Video can be a great personal brand tool but there are many barriers that we throw in the way of getting started or maintaining a consistent production of video. We tell ourselves that we; Are not great in front of the camera Have nothing to say Don’t have the… Read More »Here Are 3 Types of Video You Can Post on LinkedIn
“In my own work, I’ve tried to anticipate what’s coming over the horizon, to hasten its arrival, and to apply it to people’s lives in a meaningful way.” Yesterday saw the passing of the probably much lesser known Microsoft co-founder Paul Allen. Quite possibly one of the most influential people of the late 20th and early 21st Centuries and not only because he helped popularize the most prevalent… Read More »What Will be Your Personal Brand Legacy?