How to Make Your Brand Relevant on LinkedIn in 2020

Linkedin is no longer your parent’s resume bank, it is fast becoming THE social network where you can still get noticed without having to pay your way to attention or doing something outrageous to be seen. Your posts are less likely to get lost in the noise of memes, celebrities and the latest gossip or politics that we see overwhelming other networks.  During the last two years, it seems another… Read More »How to Make Your Brand Relevant on LinkedIn in 2020

How on Target is Your Barista?

Thank you to everyone who responded to last week’s newsletter, it’s always nice to know you are missed! My message of what constitutes a good vision seemed to resonate with a number of you. If you missed it you can read it here. One of the most influential books I read last year was Atomic Habits by James Clear. A suggested tactic he offers to move toward longer-term goals or… Read More »How on Target is Your Barista?

What an Airforce Pilot Can Teach You About Discovering Your Brand

Contrary to popular belief, pilots do not all have 20/20 vision and even if they did having 20/20 vision does not actually mean you have perfect eyesight.  When I used to work in the contact lens industry one of my clients was the United States Airforce bases in the UK. Some of the products we sold were very high water content which was ideal for pilots flying in dry altitude… Read More »What an Airforce Pilot Can Teach You About Discovering Your Brand

Is Sharing a Recommendation Good Personal Branding or Just Bragging?

This article was prompted by a connection who was wondering what else they could be doing with the great recommendations they get on LinkedIn. There was some concern that although this person is a very genuine person and not one for exaggeration they feared it was going to be seen as bragging. It got me thinking. I certainly think from a personal branding perspective recommendations are underutilized and I would… Read More »Is Sharing a Recommendation Good Personal Branding or Just Bragging?

Have You Suddenly Become Invisible on LinkedIn?

It was Heraclitus, the pre-Socractic Greek philosopher who said that “Change is the only constant in life” and I am beginning to think this must be LinkedIn’s tagline or mission statement! LinkedIn has been on a tear for quite sometime hinting about or making changes, tweaks and improvements and some unnecessary or at least not urgent changes too! Even though you might just have got to the point of having… Read More »Have You Suddenly Become Invisible on LinkedIn?

The Good, The Bad and The Ugly of Buzzwords

LinkedIn’s Marketing team have tried to be creative and topical by linking the words that drive them mad as marketers and the NCAA March Madness bracketing. This really is a case of good and bad; Good and Bad words used. Good and Bad Marketing strategies . I have probably lost a few readers already because unless you are an American college basketball fan the chances are the bracket and maybe… Read More »The Good, The Bad and The Ugly of Buzzwords

What Would You Like to Know About Someone Before You Meet Them?

Going into a meeting with or sending an e-mail to someone you don’t know can be a daunting proposition. So what do you do? Usually, the default now is to check out their social media profiles, website if they have one or other online resources.  But Googling someone only gets you so far.  With the advances in technology you would think (or hope) that perhaps you could find out a little bit… Read More »What Would You Like to Know About Someone Before You Meet Them?

How to Filter Content on LinkedIn by Date and 1st Connections

A few years outgoing Google CEO Eric Schmidt said; “There was 5 exabytes of information created between the dawn of civilization through 2003, but that much information is now created every 2 days, and the pace is increasing.” A number of experts and sources since then have debunked this figure.  But ​the reality is we are inundated with new information every day and it’s only getting noisier.  So how do… Read More »How to Filter Content on LinkedIn by Date and 1st Connections

Tired of too many irrelevant LinkedIn connection requests?

We all have times on LinkedIn where we seem to get a flood of irrelevant connection requests. You check your network notifications, see the invite and think “Why has this person reached out to connect?”  You see no relevance in their background or experience and with that awful generic invitation message you have no idea if they really are trying to connect with you for a specific reason or they… Read More »Tired of too many irrelevant LinkedIn connection requests?

ONLY Do These 7 Things in 2019

Do the holidays already seem a fading memory? Last years work and business success or impact might already be a distant memory too. If the end of 2018 for you was anything like it is for many of us, you found yourself having to try and wrap up some key projects, drive in some final numbers, perhaps even complete performance reviews and other year-end tasks. Then, before you can catch… Read More »ONLY Do These 7 Things in 2019