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Are You Following the Personal Brand Rules for 2007?

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Interbrand, via its web site Brandchannel.com has just recently produced its 2007 Brand Marketers Report, which found that whilst the state of brands was generally good there was certainly room for improvement and there were a number of insights as to why this was – I found some real relation to this and the management of personal brands during 2007. 1. While the impact of brands is clear, most major… Read More »Are You Following the Personal Brand Rules for 2007?

Apprentice – Week 4

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At last Arrow wins – and by a big margin! Kinetic's marketing strategy was awful, the two people in marketing should have been brought back to the boardroom and both fired! In the end Marisa (one of the marketing team) got fired, but Derek should have been there too. If Marisa had spent more time arguing a logical case versus screaming and interupting she might have had a better chance… Read More »Apprentice – Week 4

Time to Turn the Tables?

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Kevin Wheeler has written an interesting article on ERE Network about the future of third party recruiters. "Third Party Agencies – Where Are They Headed?" I particularly liked his idea of candidates getting a guarantee of the recruiter finding them a job – now that would be something! Last time there was a shake up in the industry it was the last recession and thankfully it saw the disappearance of… Read More »Time to Turn the Tables?

The Art of Branding Yourself in Business

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Good article recently on Yahoo's Investment website – check it out here – even the legendary marketing icon Al Ries is now talking about personal branding. A key with personal branding is to know your target audience and what you are uniquely placed to do for them – as the article finishes – Know your target audience. This is critical to a personal branding campaign. "If you try to do… Read More »The Art of Branding Yourself in Business

Monster Roars!

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10 years ago when I first arrived in Canada the daily main newspapers were full of jobs, on a Saturday as many as 30 pages – now you are lucky to see 3! The on line job board has taken over, but according to CareerXRoads survey their impact is not as great as perhaps you the job seeker might think. In fact I will bet that if you are in… Read More »Monster Roars!

Corporate Guide to Blogging

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Edelman the global PR company has just produced a very interesting report on blogging – including some great demographic data in terms of who is reading blogs and how often. If you are thinking of adding a blog as part of building your personal brand you would do well to take a look at this first. Download it here. Blogging is not the answer for everyone when thinking of building… Read More »Corporate Guide to Blogging

Big Companies Are Blogging

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According to an Edelman study of the top Fortune 500 companies – 32% are blogging in some way or another – download the report here. If you are planning to utilise blogging as part of raising your personal brand and have some target companies in mind that you might be interested in working for – check out who is blogging and who is not.

TV Appearance

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Here is the link to my TV interview earlier this evening. Workopolis TV Click here. Take the timer forward to 12.45 to see my piece.

Connecting Your Employer to Your Brand

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One of my personal brand strategist colleagues, Deb Dib, the Executive Power Coach, just posted a link on our strategist Yahoo group that made for some interesting reading. "In The War for Talent, Good Companies Finish First" – is the title of a survey conducted by The Good Search – a retained search practice that delivers great talent to great companies that also happen to be good – (how is… Read More »Connecting Your Employer to Your Brand

Apprentice – Week 3

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I am really not enjoying this season of the Apprentice – the 'need' to put one team in 'Tent City' and then single them out for a guaranteed loss (at least for half the team) means their morale continues to go down and they will continue to look for scapegoats and reasons to blame others. Meanwhile Team Kinetic are having the easiest time that I think any team have ever… Read More »Apprentice – Week 3