Perseverance – It’s Part of Personal Branding

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I was very fortunate to attend a breakfast keynote talk given at the Oakville Chamber of Commerce this week by Thomas Grifferty, the CEO of First Canadian Title. What was truly amazing about him was that it took him 5 years beofre his product/service was even recognised as being a viable proposition in Canada! This was a company that started in his daughters bedroom and now employs over 1,000 and hundreds of millions of $'s in sales.

In his speech his personal brand skills of humour, honesty and leadership were very evident in what he said and displayed – however the real underlying attribute was perseverance – and when you know that he did not come from an insurance background – but was an air traffic controller!

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