Marketing takes endurance.
You might luck out with a viral video or post, but the chances are it’s going to be a longer slog – marketing your real estate investing business is something you endure in order to be successful.
Your business is then able to move to perduring – to remain in existence throughout a substantial period of time.
But it’s not about survival, it’s about success. If the endurance starts to become more and more painful don’t give up. Sit and figure out why that’s the case and adjust. Make changes. Pivot. Look for new strategies, new markets or new target audiences.
It’s worth it.