Is Your Personal Brand Like the iPhone 7 or More Like the Galaxy Note 7 ?

Aidan iPhone

In recent weeks we have seen two very different brand stories when it comes to the latest smartphones.

The launch of the iPhone 7 has been accompanied by all the pre-launch build up that Apple does so well and that leads to increased demand. We have seen images of the ‘Apple Junkies’, who have already secured their new phone by pre-order, but still queue up overnight to be one of the first to physically have their phone.

Contrast this with the total product recall of Samsung’s Galaxy Note 7. There have been reports of a risk of it exploding and airlines have even advised passengers not to get on the plane in possession of one.

These events are accompanied by Apple dropping the price of its ‘older’ models, Samsung having to dispose of whole technology divisions to pay the expected $1 billion+ in compensation, and of course Apple’s share price rising.

Until the next launch or product recall.

After all, it seems like never a week goes by without another new phone hitting the market. Apparently the lifespan for a smartphone, before it becomes ‘obsolete’ and overtaken by a faster, sleeker, more buttons and gadgets phone from someone else, is between 3 and 6 months.

Is this same risk of obsolescence happening for you in your career?

Read More »Is Your Personal Brand Like the iPhone 7 or More Like the Galaxy Note 7 ?

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Celebrity CEO’s and their personal brands – continued……

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A Globe and Mail article this week continues on the theme I blogged about the other day, Steve Jobs recent stepping down from day to day involvement at Apple and the subsequent share price drop about how the personal brand of the head of the company can effect the success of the organization. Read the Globe article by clicking here also some interesting comments about the title that the journalist chose for the article – perhaps… Read More »Celebrity CEO’s and their personal brands – continued……

Why Steve Jobs personal brand damages Apple

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