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Do you make memorable personal brand connections?

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  Olympic Winners from Paul Copcutt on Vimeo.  This past two weeks the Olympics has been a great spectacle. Obviously I am a little biased given my UK heritage, but team GB did fantastically as host nation and in the medals.  I loved what the Royal Mail did for each GB gold medal won. Overnight they produced a stamp of the winners and then painted all the mail boxes in the winners home towns… Read More »Do you make memorable personal brand connections?

Why Bell Canada Will Never Be Successful – and L.L. Bean will continue to be.

  Just before winter started (or at least was meant to start) we ordered some new winter jackets and ski pants for the kids and we ordered then via L.L. Bean. A few weeks earlier we switched our TV to Bell satelite. The L.L. Bean order arrived promptly and one pair of pants was on back order and one jacket was the wrong size. A replacement was sent out the… Read More »Why Bell Canada Will Never Be Successful – and L.L. Bean will continue to be.