career

What has your personal brand got to be thankful for?

I am certainly thankful for many things, including the opportunity to drop into your busy lives and share a little of what I feel might help you with your careers and lives. Once the big holiday south of the border is over (Happy Thanksgiving to all my US readers by the way) and you have resisted, as best you can, all the temptation of Black Friday and Cyber Monday there… Read More »What has your personal brand got to be thankful for?

A Personal Brand to MARVEL

There are probably very few of us who can say we have not been touched by the work of Stan Lee in some way or another. Be it watching one of the awesome Marvel movies over the last few years, tuning into the TV series of Spiderman or Bruce Banner & The Hulk from the 80’s and 90’s or picking up and devouring a Marvel comic as a kid. In… Read More »A Personal Brand to MARVEL

Why Displaying Honours & Awards is Not Bragging it’s Good Personal Branding

A local brewery to me, Collective Arts, was recently recognized by LinkedIn as being a top 25 Start-Up Company in Canada. I love this company because not only are they successful and make good beer, but they also approach their branding, marketing and social responsibility in a unique way.  Each quarter they ask for artists to submit artwork for consideration as the designs on their cans. If selected not only does the… Read More »Why Displaying Honours & Awards is Not Bragging it’s Good Personal Branding

Is a personal brand really all about consistency?

I was asked recently by a newsletter reader that if you are wanting and intending to deliver a strong personal brand as the front to what you do how do you go about not dropping the ball? Is it just consistency, making a plan and (trying) not to deviate from it? In building a strong brand I recommend that you try to stick to the 3 C’s; Clarity – be sure that your… Read More »Is a personal brand really all about consistency?

Are You Ready for the LinkedIn Challenge?

This year even more than ever LinkedIn is THE platform where people are in a business mindset since its really the only social platform that focuses only on professionals. In fact, over the last 12 months I have doubled down on LinkedIn in terms of my focus and to be honest doing much, much less on Facebook and other platforms and my business has boomed! So if you are a… Read More »Are You Ready for the LinkedIn Challenge?

Are You Guilty of This on LinkedIn?

  The other morning I walked outside, the collection of shattered glass was the telltale sign that my son’s car had been broken in to. The opportune thief had passed by, looked in, smashed the window, rifled around and helped themselves to whatever they had seen on the back seat and probably in less than a couple of minutes they were gone. Unfortunately, this happens. Someone for a variety of reasons looks… Read More »Are You Guilty of This on LinkedIn?

Slow and Steady Wins the Personal Brand Race

Growing up we had two tortoises, long before they were ever banned as pets. When it came to pets they were hardly the most exciting, engaging pair but if they ever managed to escape from their pen it amazed me as to how quickly they were able to get to the garden fence and start burrowing out. When you first saw them slowly making their way to one side of… Read More »Slow and Steady Wins the Personal Brand Race

3 Ways to Say ‘Thanks’ On LinkedIn at Any Time

This weekend is Canadian Thanksgiving – Happy Thanksgiving to you and your families. You shouldn’t wait though for once a year to let your connections know you are thankful for them. And it’s easy to do here on LinkedIn.  1. Kudos – Have you heard about the Kudos feature in the LinkedIn App? As with many features on LinkedIn they are often the (best kept) secrets and Kudos is no exception.  It was announced with… Read More »3 Ways to Say ‘Thanks’ On LinkedIn at Any Time

Whats Wrong With This Picture?

The recent surprise Democratic House candidate election of Alexandria Ocasio-Cortez, who at 28, could potentially be the youngest woman ever elected to Congress, by 15% over incumbent Joe Crowley who led by 36%, was a lesson for us all in being attuned to the preferences of our target audiences or market. It was also a great lesson in political personal branding. There were likely a number of factors that attributed… Read More »Whats Wrong With This Picture?

How Much Do You Hate the Idea of an Elevator Pitch?

A client reached out to me this morning and asked if I had some suggestions for positive reactions or resources to the whole concept of elevator pitches. We are regularly told that we need to have a good elevator pitch or as some call it now a personal brand statement, yet many of us still stumble when it comes to telling people what we do in a succinct manner. Wikipedia lists… Read More »How Much Do You Hate the Idea of an Elevator Pitch?