As the 2014 Winter Olympics in Sochi draws to a close, one thing always interests me – the medal count. Some media produce tables that rank countries in order of the number of Gold medals. Other media produce table with total number of medals. Often it is the country’s media that dictates which one is more favourable. So which one is right? Well according to the Olympic charter the spirit seems… Read More »Which is More Important – Medals or Brand?