corporate brand

5 Insider Secrets to Grow Your Brand Online Fast

This the second in a series of articles I have written based on my recent opportunity to attend the annual Tweetstock.ca Conference, which was being held for the first time in Hamilton. I had never attended one before so was not sure what to expect. I was pleasantly surprised by the caliber of speakers who came from across North America. The wealth of insights and information shared was so rich… Read More »5 Insider Secrets to Grow Your Brand Online Fast

5 Vine Secrets You Wish You Knew One Year Ago

  Communication of your online brand is becoming more and more critical. It is the message replacement for the letter, advertisement, even resume. Whether you end up working on it on a daily basis or not, it is critical that you take control of that message. I recently had the opportunity to attend the annual Tweetstock.ca Conference, which was being held for the first time in Hamilton. I had never attended… Read More »5 Vine Secrets You Wish You Knew One Year Ago

5 Lessons I Learned From Organizing a TEDx Event

  “Learning never exhausts the mind” – Leonardo Da Vinci Conversations were going on everywhere. People were connecting with new faces, or others they knew but in a new way. They now had something stronger in common. Some were even catching up with people they had not seen in years. The local speakers were in high demand with peoples questions and congratulations.  The energy was electric and contagious.  This was how it… Read More »5 Lessons I Learned From Organizing a TEDx Event

Reinventing Your Brand to Relevance

My Dad was a huge newspaper reader. If we had a blue recycling box back in my childhood, we would have needed at least two just for all the newspapers we used to get each week. The weekends we had 5-7 to read, depending on when the local and free editions arrived! Naturally it became a bit a family trait and tradition. I still struggle with the electronic versions or… Read More »Reinventing Your Brand to Relevance

Do I have to go Back to Corporate?

My kids love roller coasters. My son, in particular, wants to ride the most extreme, fastest, scariest he can find. Me I like watching from the ground. Seeing their faces when they step off, and then run around to queue up again. The life of the self-employed / entrepreneur / freelancer can definitely be a roller coaster. When you are busy you do not have time to look for new… Read More »Do I have to go Back to Corporate?

Your Image is NOT Your Personal Brand

I was recently asked to participate in a thesis for a student in the fashion industry from South America. Naturally one of the questions asked was to do with image. Personal branding is the same as personal image? what is the relationship? It got me thinking.  Your image is the physical representation of you. This can be tied and aligned with your personal brand, but your image is not your brand. That… Read More »Your Image is NOT Your Personal Brand

Are You the Director of YOUR First Impressions?

The kids and I are on a road trip, heading down to Boston to visit my brother. First overnight stop was at what I thought was going to be just another hotel. But I was wrong.   From first stepping in to the lobby of Hampton Inns in Sayre, Pennsylvania we were made to feel like we might be the only people staying there that night. The funny thing is… Read More »Are You the Director of YOUR First Impressions?

I’m Stuck in Philly!

A trip for some client training in Philadelphia turned a little reminiscent of the move “Planes Trains & Automobiles” due to the snowstorm back in Buffalo. The training wrapped up on Wednesday, the same day as the storm and all flights were cancelled back to Buffalo. I was put on standby for the next morning with the next available firm seat being Saturday!! One cancellation and four standby bumps later… Read More »I’m Stuck in Philly!

How Colour Brands a Cause

Think charity and thin pink and probably most of you are immediately connecting to Breast Cancer.  Except today is Pink Shirt Day and it has nothing to do with cancer. Two high school friends were so shocked by a fellow student being bullied for wearing a pink shirt that they went out bought 50 pink shirts and handed them out at school the next day to their friends. The bullies… Read More »How Colour Brands a Cause

What does your business card communicate about your brand?

Last week John Baird, Foreign Secretary and one of the Canadian governments leading figures, caused a bit of storm with a recent business card re-design.  He seems even to have strayed from the 'brand standards' that are recommended and his Chief of Staff even had to sign a disclaimer to formally acknowledge that his office was advised against the changes.  There is always the challenge of wanting to have a… Read More »What does your business card communicate about your brand?