You Inc – The Art of Selling Yourself
You, Inc. The Art of Selling Yourself. © 2007 Harry Beckwith and Christine Clifford Beckwith – 316 Pages Hardback 5R Score: 21/35 The ‘Steps’ What people buy Planning and preparing Communicating Listening and speaking Relating Attitude and beliefs Tactics and habits Successes and delightful failures On a scale of 1-7 Relevance – is it right for personal branding? - 5 Resonance does it make sense to the reader? - 5 Relation… Read More »You Inc – The Art of Selling Yourself