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Why Every Ellen Oscars Selfie Parody is a #fail

So probably by now you have seen at least one parody attempt of the most re-tweeted selfie ever.  This Lego one is probably one of the better ones. There have been numerous attempts to parody the shot. You can see a collection of some of them here.  Some of them are clever, but none of the company/brand ones are winners. There are even lame attempts by brand marketers to put… Read More »Why Every Ellen Oscars Selfie Parody is a #fail

Apple Bobbing Just ‘Ain’t What It Used To Be!

Who Wants to be a Superhero When You Can Be an iPhone 4S?  Apple bobbing is a Halloween game that we still do not indulge in on the 31st, although this year it certainly had some connection. But for someone who comes from the UK, where up until only a few years ago Halloween was not really celebrated, I have gone 'all in' on the theme. The house and garden… Read More »Apple Bobbing Just ‘Ain’t What It Used To Be!

Why Steve Jobs personal brand damages Apple

The news yesterday that Steve Jobs will taking another forced health leave of absence from Apple again had a negative effect on the company share price. The US stock market was closed for a holiday and the company is announcing latest results today, so you can be sure the timing of this was not coincidence, more a hope that good results news will counter the bad to some extent. That was… Read More »Why Steve Jobs personal brand damages Apple

Stop Callin’, Stop Callin’ , I don’t want to think anymore

According to AshleyMadison.com, the discreet dating service, Blackberry users are bigger cheats than iPhone owners in Canada. A recent survey found that Blackberry smartphones were logging in to the website as much as three times more. This might be due to the demogpraphic of the owner or that the 'sinful' user likes the increased safety of the Blackberry encrypted service. Although the use of such a service is certainly also… Read More »Stop Callin’, Stop Callin’ , I don’t want to think anymore

Is Your Career Like an Apple iPhone, Blackberry or other Smartphone?

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  This blog post originally appeared in mid-year and has just come on a Top 10 Personal Branding Articles of 2009 list compiled by William Arruda over at Reach – so I thought I would post again to serve as a reminder for some actions to take in 2010 – wishing all a happy and successful new year! The new iPhone 3GS recent launch saw two impacts – Apple dropping… Read More »Is Your Career Like an Apple iPhone, Blackberry or other Smartphone?