Last week I was delivering a workshop to a group of senior professionals and executives who had been let go by their previous companies, many of them after one or two decades or more of service. One of them observed that with the advent of social media, in particular LinkedIn, it highlighted for him how important networking was in the job search process. It also equally was observed by another… Read More »STOP your social media branding
While we are seeing some recovery in the job market it seems to be evident that the recovery is going to be a slow process. This means that companies will continue to be cautious in their hiring and likely to more readily look internally than externally first and with employees less likely to be active in a depressed external job market the competition is going to be tougher. So are you ready… Read More »Are you ready for the internal interview?
One of the exercises I have introduced in my workshops is taking a before and after headshot and getting the audience to guess the vocation of the individual. There seems to be several schools of thought out there at the moment as to how you should present yourself in terms of picture in online profiles. I have seen a number of leading social media experts advocate the use of the same… Read More »Are you being one dimensional with your picture?
In several discussions with clients recently, the whole area of social media and how they should be thinking about their personal brands has come up. At a recent presentation by Kevin Durkee of The Jet Star Group, he talked about the fact that the use of social media is "a conversation happening at the speed of light. Also he outlined 20 tips for companies to consider when communicating their brand via… Read More »How do you communicate your personal brand via social media?
Even having a personal brand attribute of being connected, I am going to be the first one to admit that I do not use or leverage online networks as much as I should or could. But I have made it one of my goals this year to spend more concentrated time on them, in particular LinkedIn as most of the work I am doing is with larger companies and I… Read More »Are you following the right things on LinkedIn?
Getting clear on your personal brand is about as easy as trying to get a flight out of Western Europe at the moment! And like getting up in the air too soon, jumping in to communicating and publishing your personal brand online could mean that your brand ends up spluttering a little, not performing optimally or at worst causing you to stop all together and come tumbling back down to… Read More »I Can See Clearly Now The Cloud is Gone!