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McKinsey

How much are people talking about your personal brand?

When it comes to your personal brand, how much of it's reputation is being communicated by word of mouth? Or how much is being 'put out there' using the many forms of social media? Having a good online brand is important, but in the initial stages of consideration and comparison do not underestimate the power of word of mouth.   One definition of 'brand' is "What other people say it is".… Read More »How much are people talking about your personal brand?