online brand

Connecting Sales, Marketing & You Inc on LinkedIn in 2017

Below is my TED-style talk at the Haste & Hustle conference earlier this year – includes the Pinata BBQ Accountant story. It is imperative that you understand how to leverage LinkedIn’s benefits for the sales AND marketing of You Inc. and build a profile that stands out. Paul Copcutt will show you how to use LinkedIn to communicate your personal brand in 5 minutes a day, as well as offer… Read More »Connecting Sales, Marketing & You Inc on LinkedIn in 2017

Finally – How to See What Your Connections Are Saying on LinkedIn

The recent re-design of LinkedIn had left many users frustrated with what was showing up in their newsfeed, or rather what was NOT showing up. I previously shared two ways to get to see more of what you wanted with; 3 Ways To Get Back Control of What You See on LinkedIn and How to Unclog Your Linkedin Newsfeed Finally, the newsfeed control feature I have been waiting for has… Read More »Finally – How to See What Your Connections Are Saying on LinkedIn

How to Initiate Instant Conversations on LinkedIn

The constant challenge for Linkedin is to increase engagement on the platform and keep users on there longer; Less than 25% of members are on the platform on a monthly basis – just over 100 million The average user is on LinkedIn 17 minutes a week (or month depending on who you read) – by contrast, Facebook is 17 times a day!! Almost 60% access LinkedIn via mobile The new… Read More »How to Initiate Instant Conversations on LinkedIn

How to Unclog Your LinkedIn Newsfeed

Last week I told you that what you see in your newsfeed is determined by the level of interest, interaction, and engagement you show to others in your network and visa-versa. That is why your notifications have been reduced and you are not getting the level of network updates that you did previously. And I shared a quick hack to enable you to customize your news feed a little more.… Read More »How to Unclog Your LinkedIn Newsfeed

3 Ways To Get Back Control of What You See on LinkedIn

You may have noticed that in your newly designed LinkedIn news feed you are not seeing everything that you may have previously. That is because similar to other social networks Linkedin has now taken on that responsibility for you. Well at least on the desktop version for now. What you see in your newsfeed is now determined by the level of interest, interaction and engagement you show to others in your… Read More »3 Ways To Get Back Control of What You See on LinkedIn

8 Easy Steps to Add Visual Media to Your LinkedIn Profile

  When it comes to visually attractive web pages, many website designers will impress upon you the importance of whitespace. The user interface design of your LinkedIn profile now displays a lot of whitespace, the trouble is this is damaging your ability to stand out. That is why the use of visual media in your LinkedIn profile is even more critical now, in the Summary and especially now in the most… Read More »8 Easy Steps to Add Visual Media to Your LinkedIn Profile

Why Facebooks Job Feature is Good News for LinkedIn

LinkedIn has constantly suffered from the label and perception that it is a glorified resume bank versus an integrated and engaging network. The intention of the much-criticized new desktop user interface was to increase engagement and use of the platform. However with numerous glitches, ‘deprecated’ features (a term LinkedIn likes to use to explain retired features) and general confusion as to what is where users may be getting turned off,… Read More »Why Facebooks Job Feature is Good News for LinkedIn

Tell LinkedIn What You Think

Well, do you have it yet? Hopefully (or perhaps not) you now have the new LinkedIn desktop user interface. What are your thoughts? If it’s confusing there is a useful 3-minute starter video that gives you a quick new look overview. There is no ignoring it, the overwhelming response has been negative. Some very negative. [tweet_box design=”default” float=”none”] Of course, we don’t like change, especially if it is an integral part of our… Read More »Tell LinkedIn What You Think

3 Profile Updates to do Right Now With the New LinkedIn Interface

The little bundle of joy has arrived! Paul Copcutt and his MacBook Air are ecstatic to welcome LinkedIn Desktop User Interface into their world! Appeared unexpectedly on the 16th February 2017 at 3,37 pm EST Big brother Mobile App is happy to welcome his little sibling. Visit our LinkedIn Profile and watch UI blossom! Well after much waiting and watching the new desktop interface switched over on to my account… Read More »3 Profile Updates to do Right Now With the New LinkedIn Interface

Why Your Personality is Key

Let’s conduct an experiment.LinkedIn’s data that says making online impression takes between 5-10 seconds, and you had to choose the one word that you think best captures your personal brand essence and makes an impact on the next person you meet, what is it?   [tweet_box design=”default” float=”none”] LinkedIn’s data that says making online impression takes between 5-10 seconds [/tweet_box] If you had to choose the one word that you… Read More »Why Your Personality is Key