optimism

Is optimism part of your personal brand?

"The future ain't what it used to be" – Yogi Berra Whether you consider optimism to be a value or an attribute or perhaps even both, having it in your personal brand arsenal can certainly be an advantage – not just from your outlook being better, but measurable in terms of your career. According to recent research out of the National Bureau of Economic Research in the US, researchers who… Read More »Is optimism part of your personal brand?