At school, I spent my very first and last days in the headmaster’s office. Today I bid my two teenagers good luck on their first day of school this year, a daughter in Grade 9 and a son to Grade 12, Today I bid my two teenagers good luck on their first day of school this year, a daughter in Grade 9 and a son to Grade 12, I… Read More »What Would You Tell a High Schooler Today?
The LinkedIn redesign has been much maligned and continues to offer challenges for regular users in not providing useful data or intuitive use and engagement. It also does not help the general user because the look and feel are making us all look the same. And a new feature that has been introduced could make you sound blander than ever! Now I am all for saving time and we all want to focus… Read More »Don’t Ever Do This to Your LinkedIn Summary
While waiting for his owner to return from shopping, St. Bernard knows where his boundaries are and he is not going to stray at all. After all, if he were to jump out of the back of the truck, he would certainly be placing himself in danger. St. Bernard’s boundaries reminded me of the story of the dog owner who’s dog was prone to run out of the front yard… Read More »Get Uncomfortable With Your Personal Brand
Below is my TED-style talk at the Haste & Hustle conference earlier this year – includes the Pinata BBQ Accountant story. It is imperative that you understand how to leverage LinkedIn’s benefits for the sales AND marketing of You Inc. and build a profile that stands out. Paul Copcutt will show you how to use LinkedIn to communicate your personal brand in 5 minutes a day, as well as offer… Read More »Connecting Sales, Marketing & You Inc on LinkedIn in 2017
Producing new content is time-consuming. There is more new content being produced daily than every before. Be useful to those you are trying to reach by being the curator of the valuable content already out there. Raise the profile of your personal brand and manage your career.
Well, do you have it yet? Hopefully (or perhaps not) you now have the new LinkedIn desktop user interface. What are your thoughts? If it’s confusing there is a useful 3-minute starter video that gives you a quick new look overview. There is no ignoring it, the overwhelming response has been negative. Some very negative. [tweet_box design=”default” float=”none”] Of course, we don’t like change, especially if it is an integral part of our… Read More »Tell LinkedIn What You Think
At age 5, on my first day at school. the headmaster stood up in assembly and proceeded to reel off a number of rules to follow. One of them was not to walk down the grass bank. I wondered why. He never explained. So at the first break, I promptly went out on the school field and started to walk down the grass bank. A teacher saw me do this… Read More »The Rules Still Apply
“85% of your financial success is due to your personality, ability to communicate, negotiate and lead. Only 15% is dependent on technical skills.” Carnegie Institute of Technology The challenge we are facing is that whether you believe the often misquoted figures that our attention spans are less than goldfish they are plummeting. The average adult can only focus for 20 minutes. And I know having two teenagers in the house… Read More »How to Add Personality to Your Personal Brand
Companies that ‘invested’ in an ad for this year’s Superbowl were paying $5 million for 30 seconds, that’s over $160,000 per second and then up to an additional 25% was being spent on advertising to promote the advertisement!
This great cartoon from Tom Fishburne at Marketoonist.com sums it all up. Check out his previous Superbowl cartoons too by visiting his website.
The commercials and the half-time show are for many the primary reason they watch the game. Some people even plan whole parties around the ad breaks rather than the game itself.
So it’s official, it’s finally arrived. Well, at least LinkedIn’s blog is announcing it’s imminent arrival to your computer soon – the New Desktop Redesign. You can watch the promo video here that shows you some of the features;
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If you have been following this news it was back in the fall last year that the desktop redesign was first announced, to great fanfare. After several missteps and, as is common for LinkedIn, a number of glaring glitches and errors picked up by some early users, it seems that finally, the look for your profile on your computer will be changing. If you are one of the 10-20% of users so far, perhaps it has already changed. Of course, you could be one of the 65% or so of mobile users that maybe never uses the desktop version, in which case “Carry On!”
The hope it to see everyone switched over in the next few weeks.
There has been plenty of criticism of the new design, complaints about disappearing features and threats of departure from the platform. At the end of the day none of us really like change, yet if we embrace it and more importantly look for the positives then there are always upsides and it makes for a much better experience.
Now, if you are like me and use the desktop version to access your LinkedIn account the majority of the time, then you may want to note 3 critical aspects of the new design that will impact how your personal brand can be featured on the platform.
Read More »3 Positive Aspects of LinkedIn’s Redesign for Your Personal Brand