Since the advent of social media, I doubt there have been many events that have garnished as many comments, engagement, and mainstream media column inches as the US Presidential election, and in particular about Donald J. Trump.
I have often cited Trump, the businessman, as an example of a strong personal brand. He often followed the three C’s of branding – Clarity of message, Consistent delivery of that message and Constantly working at getting that message heard and noticed in his business dealings.
Without getting into an intense political debate, it could be argued that he delivered on the latter in his political run, but missed the mark on the clarity and consistency.
There is going to be a lot more said and written about this election, his presidency, as well as the hours spent analyzing why and how he became the 45th President of the United States.
So what were the plus and minus aspects of his campaign from a branding perspective?