Reach

The Top 11 Personal Branding Trends for 2011

Well here we are in to the second month of the year and is it turning out as you expected? Personal branding has changed quite dramatically from when I first got involved over 7 years ago. One of the first companies that I came across when I was exploring this whole area was Reach and I aligned much of my early work with their approach. The founder of Reach, William Arruda,… Read More »The Top 11 Personal Branding Trends for 2011

Using video to communicate your personal brand

One of the concerns about personal branding, especially if someone has built a significant online presence is that how much of it is controlled or even manufactured? People are starting to ask – who can we trust or believe? Enter – VIDEO – it's helping to level the playing field a little. Many times now we are conducting business with people half way around the world who we have never met.… Read More »Using video to communicate your personal brand