High $ + High IP = Strategy, Low $ + Generic Offerings = Tactics
Usually this formula applies. I jotted it down in my Moleskine after a conversation the other day with Robert Lavigne, The Social Business Mentor. it was a very clarifying conversation. Then it occurred to me that other people might benefit from Robert’s ability to really quickly distill what is being discussed in to clarity, direction and action. I like conversations with Robert because they are interesting, his questions are… Read More »High $ + High IP = Strategy, Low $ + Generic Offerings = Tactics