The old saying of a picture tells a thousand words rang true when I walked into the washrooms at the golf clubhouse. It’s been fun this summer to pick up golf clubs again after a decade of not playing. Part of the reason was a reward to me and the other was finding a social and networking outlet that could still be done safely. A bonus was I found visual… Read More »Are You Using These Visuals in Your Marketing?
A connection of mine on LinkedIn reached out recently to ask for some advice on getting noticed in the newsfeed. Although they had thousands of followers and connections the engagement on their posts was low. Why was that and what could be done? My advice resulted in this message from my connection a couple of days later; Wow. You weren’t wrong. 😁 I did one post without a photo that flopped,… Read More »Publish and Be Damned
Linkedin is no longer your parent’s resume bank, it is fast becoming THE social network where you can still get noticed without having to pay your way to attention or doing something outrageous to be seen. Your posts are less likely to get lost in the noise of memes, celebrities and the latest gossip or politics that we see overwhelming other networks. During the last two years, it seems another… Read More »How to Make Your Brand Relevant on LinkedIn in 2020
LinkedIn’s Marketing team have tried to be creative and topical by linking the words that drive them mad as marketers and the NCAA March Madness bracketing. This really is a case of good and bad; Good and Bad words used. Good and Bad Marketing strategies . I have probably lost a few readers already because unless you are an American college basketball fan the chances are the bracket and maybe… Read More »The Good, The Bad and The Ugly of Buzzwords
This year even more than ever LinkedIn is THE platform where people are in a business mindset since its really the only social platform that focuses only on professionals. In fact, over the last 12 months I have doubled down on LinkedIn in terms of my focus and to be honest doing much, much less on Facebook and other platforms and my business has boomed! So if you are a… Read More »Are You Ready for the LinkedIn Challenge?
Every social media, content creation or blog marketing advice you see right now is that it’s all about video, video, VIDEO! Video can be a great personal brand tool but there are many barriers that we throw in the way of getting started or maintaining a consistent production of video. We tell ourselves that we; Are not great in front of the camera Have nothing to say Don’t have the… Read More »Here Are 3 Types of Video You Can Post on LinkedIn
Well change is a constant so they say….. In a rework of the immortal words from Britney Spears “Oops, they did it again They played with your profile, your personal brand got lost in the shift” Yes (he says scratching his head), LinkedIn has redesigned the less than year old profile look and you are going to have to change your content because of it. Watch the full explanation video… Read More »Ooops, I Think LinkedIn Did it Again!
Because of commercial search limits on accounts or because a profile is further removed from you than 2nd degree it may be difficult to see a full profile. Kris asked if there was a way to still see their details. Here is a possible workaround. Some of your ability to see what is on someone’s profile depends on how they have configured their privacy settings. This is the first action under… Read More »How to Look at Profiles When Not on LinkedIn
Since the re-launch of its user interface, LinkedIn has been regularly rolling out new features and add on’s to the platform that really helps with increasing engagement and networking, and for LinkedIn’s goal, of keeping users on the platform for longer. Many of these features may not surprise you because you have had the benefit of them on other social networks like Facebook for a while. LinkedIn is often late… Read More »3 Must Use Features Inside LinkedIn to Raise Your Personal Brand Visibility
One of the challenges in using LinkedIn is that you need to be sharing information that has value or is interesting to your network and those you are trying to influence. But often when you come across a useful website or article you are not logged into LinkedIn or you are on the go or have something else you are doing and do not want to distract yourself from that task.… Read More »How to Curate Good Content to Share Later on LinkedIn