Steve Jobs

The Brand That Was Steve Jobs

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The passing of Steve Jobs resulted in an outpouring of emotion and praise that I would suggest was almost unprecedented. A Google search shows over 234,000,000 web pages – 70,000,000 more than Obama! Now part of that visible reaction was due to the fact that we have so much more ability to communicate to many more people – ironically in many cases using the very tools that Jobs helped develop. … Read More »The Brand That Was Steve Jobs

“I messed up. I owe everyone an explanation.”

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These are not always the words you would expect to hear from a leading CEO when admitting that a move they made in the market was the wrong one, or at the very least one that should have had a more considered approach.  They are certainly not the words that Jim Balsilee the Co-CEO of Research in Motion, makers of the Blackberry, has uttered (well at least not publicly). The… Read More »“I messed up. I owe everyone an explanation.”

Celebrity CEO’s and their personal brands – continued……

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A Globe and Mail article this week continues on the theme I blogged about the other day, Steve Jobs recent stepping down from day to day involvement at Apple and the subsequent share price drop http://paulcopcutt.typepad.com/just_my_toonies_worth/2011/01/why-steve-jobs-personal-brand-damages-apple.html about how the personal brand of the head of the company can effect the success of the organization. Read the Globe article by clicking here also some interesting comments about the title that the journalist chose for the article – perhaps… Read More »Celebrity CEO’s and their personal brands – continued……

Why Steve Jobs personal brand damages Apple

The news yesterday that Steve Jobs will taking another forced health leave of absence from Apple again had a negative effect on the company share price. The US stock market was closed for a holiday and the company is announcing latest results today, so you can be sure the timing of this was not coincidence, more a hope that good results news will counter the bad to some extent. That was… Read More »Why Steve Jobs personal brand damages Apple

What do 11th & 12th Graders Make of Steve Jobs or Bill Gates Personal Brand?

    A short while ago I had the pleasure of presenting at the National Technology Youth Leadership Conference put on by the bioscience students at Queens University for grade 11 and 12 students from across Canada who are interested in pursuing bioscience. The group were an incredibly enthusiastic and engaged bunch and I really enjoyed their energy. Also I was blown away by their ability to very quickly grasp… Read More »What do 11th & 12th Graders Make of Steve Jobs or Bill Gates Personal Brand?