What would you achieve if you weren’t afraid of being laughed at for your personal brand? In the age of “gotcha” culture, people are terrified to do anything for a personal brand that might be laughed at by my podcast guest this week, Steve Sims is the exact opposite. Listen to the full episode now: In this conversation, Steve shares why most of us never go for the goals we… Read More »Go For Stupid With Your Personal Brand
The old ways of marketing your brand and selling your product are over. Brands need consumers to survive, but they have long disregarded the human side of the business. Humans crave connection and are not so easily reached by a catchy slogan or product description filled with industry words. Listen to the full episode now: Since the pandemic, people are now even less willing to spend time and money on… Read More »3 Success Steps in Building a Human Marketing Funnel
When you’re not sure how to spell a word or need instructions on baking a cake, what’s the first thing that you do? In all likelihood, Google it. Google is so widely used around the world, that it’s an official word and commonplace in our language. This is also important in how you will build your personal brand online. Google isn’t just for finding a solution to a problem or… Read More »How Google Helps Build Your Personal Brand – How Google understands and why it is important- Part 1
The magic of AI technology is no longer only available to scientists and Hollywood, but right at your fingertips with easy-to-use software that can aid your content marketing. Since Artificial Intelligence mimics human behavior, it can be in a large variety of fields but our guest this week shares how it can multiply your work output to advance the marketing of your business. Listen to the full episode now: CEO… Read More »Leveraging AI technology to fast-track content marketing creation
NO WIFI. I know it’s a first world problem that we have all faced at one time or another. But the more and more we become reliant on being constantly connected the more heart stopping this can be. Especially after coming back to the first full day of work after the holidays. You have deadlines to meet, appointments made, documents to share, a webinar to attend or conference call to… Read More »Is No WiFi A First World Problem?
“In my own work, I’ve tried to anticipate what’s coming over the horizon, to hasten its arrival, and to apply it to people’s lives in a meaningful way.” Yesterday saw the passing of the probably much lesser known Microsoft co-founder Paul Allen. Quite possibly one of the most influential people of the late 20th and early 21st Centuries and not only because he helped popularize the most prevalent… Read More »What Will be Your Personal Brand Legacy?
Oh, boy, have I been procrastinating! I looked back and the last time I wrote a blog post was a few months back, I could make excuses and reasons why, but at the end of the day I can only blame and kick myself for not investing the time in you. I have had plenty of opportunities to share good examples of personal branding and how it might relate to… Read More »Procrastination, Power Blending, Promise and Personal Branding
I continue to be excited by many of the LinkedIn changes, features and future promises, such as; Profile view change to enhance your personal brand – Ooops I think LinkedIn did it again – read about it here Active status in messaging so you know when someone is on LinkedIn – How to professionally stalk someone – read about that here Public posts where you can go beyond LinkedIn and get found on Google – 3… Read More »Have you tried this new LinkedIn mobile search feature yet? I did twice recently with interesting results
You receive an email from a new connection or someone that you think you would like to add to your LinkedIn network. The challenge is that according to latest statistics on the use of Linkedin the average user is spending less than 20 minutes a month on the platform. Hopefully, you are spending more than that, but you are likely not there multiple times a day. So by the time… Read More »The #1 Plugin to Use to Build Your Personal Brand
When Linkedin updated their user interface they did away with a useful Notes tool that attached to each profile along with the ability to tag that person. This is now only available in the higher end premium accounts such as Sales Navigator. A very useful Chrome extension is Dux-Soup – strange name, useful tool. “You can take and save notes on each profile such as: have sent invites or a… Read More »How to Keep Notes About Your LinkedIn Interactions