This year is the 20th anniversary of Tom Peter’s article in Fast Company entitled “The Brand Called You.” Most recognize the article as the ‘birth’ of personal branding or at the least the first time that the concept of having a personal brand appeared on the business radar. If you Google “Brand Called You” the article still appears at the top of the rankings. He wrote; “Regardless of age, regardless… Read More »7 Things You Need to Know About Personal Branding
Next year will see the 20-year anniversary of the Fast Company magazine article “The Brand Called You” by Tom Peters. This was two years before his book series, which included “Brand You 50” were published. Most recognize the article as the ‘birth’ of personal branding or at the least the first time that the concept of having a personal brand appeared on the business radar. When you Google “Brand Called You” the article still appears at the top of the rankings. Read the article here
Many people still minimize the power of personal branding and some label it as egotistical and ridiculous. The criticism is legitimate towards those who have likened branding yourself to branding a bar of chocolate. In fact, the intention is to show the contrast between a person and a corporation when it comes to branding.
It probably took ten years after that article, for the notion of owning your personal brand to be embraced as an accepted way of managing your career, business, and even life. Celebrity branding has exploded with constant exposure and an unquenchable thirst for more. This leaves many people feeling inadequate unless they too garner the same visibility. Sadly credibility can sometimes take a back seat.
Social media has been both a blessing and curse and can be blamed for some of the hype, expectation, and disdain that personal branding attracts. But fault can also lie at the feet of the ‘gurus’ and experts who tell you to “Fake it until you make it” or encourage you to turn your social media streams into a one-way flow of personally branding me, me, me that should never be turned off.
When it comes to personal branding the one question I always get is
My whole interest in the subject of personal branding started with reading Tom Peters book The Brand You 50 in 1999, since then I have avidly collected and read many others – some great, some good and some questionable! I dipped in to my collection and picked one book printed in each year since Tom Peters book and give a quick viewpoint. No doubt going forward my collection may well… Read More »A Decade (and more) of Personal Brand Book Publishing
This was the person I most wanted to see at the recent Art of Management event in Toronto – Tom Peters. It was after reading his book Brand You 50 that I started to get interested in personal branding, it's approach, how I had used many similar approaches in my own corporate career, advised others to do the same and how I could see this becoming a much bigger subject. Here… Read More »Tom Peters at The Art of Management
I had a great day yesterday at The Art Of Management event in Toronto and will be adding some more thoughts and insights over the next week. There were quite a number of people there tweeting live and also following as well as people like me who tweeted once they got back to their offices, homes and computers. The event # was #taom and I have put together a list… Read More »The Art of Management, Toronto, 16th October – #taom Twitter follow