All Hallows Eve is the time of the year dedicated to remembering the dead. It seems fitting that on Halloween we reflect on the personal brand lessons from the news last week that Twitter will be closing down their 6-second video app Vine. It may have come as a surprise to many of you, however, the ‘Vine Personal Brand Stars’ that it helped to create have already been moving on… Read More »3 Critical Personal Brand Lessons From the Closing of Vine
“Social media is called social for a reason. It lends itself to sharing rather than horn tooting .” Margaret Attwood If you owned a $100 million home would you assume that it could sell itself? This is the premise of this weeks piece in lessons from Tweetstock. As you are reading this we are heading up for what may be a final few summer days by a lake, not in a $100… Read More »5 Best Practices For Attracting New Clients By Talking on Social Media, Pay Attention
“Getting an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of time.” Bruce Springsteen Our summer continues and we are just returning from a road trip touching on Lake Huron and Lake Michigan. It also involved taking in the Vans Warped Tour – – a day of hardcore music – my son’s ears are still ringing! A few weeks ago was… Read More »8 Steps to Captivating an Audience Demystified
Many ‘experts’ and ‘gurus’ talk about the fact that we all have the same 24 hours a day. It’s what you do with it that counts and matters. Am I preaching to the converted? My plan for 2015 is to ‘Make More Happen’ in those 24 hours. But not just anything. Meaningful stuff that matters to you and me. Over the next few weeks and months you will notice a… Read More »Make More Happen
When it comes to health and alternative solutions, one of the most prominent people in this area is Dr Oz. Followed and watched by millions he has built a personal brand that is envied and copied by many. With a large number of people he has a credible and obviously very visible brand. However many people also question his ethics around some of the products and remedies he recommends, particularly where they… Read More »Is Your Personal Brand More Credible Than Dr Oz?
So probably by now you have seen at least one parody attempt of the most re-tweeted selfie ever. This Lego one is probably one of the better ones. There have been numerous attempts to parody the shot. You can see a collection of some of them here. Some of them are clever, but none of the company/brand ones are winners. There are even lame attempts by brand marketers to put… Read More »Why Every Ellen Oscars Selfie Parody is a #fail
If you missed the first 3 steps they were on the blog yesterday. 4. I monitor my tweets and others using Hootsuite and also use that to check new profiles or do word searches etc. or anything else to do with Twitter. Then I Tweet as something strikes me or occurs to me that is worthy of 140 characters or if I see a tweet that warrants a comment or reply… Read More »A little bird told me………7 steps to using Twitter – part 2
The first time I got in to Twitter I ended up worse than a crack addict! It became a huge time suck and I did not feel much benefit – so I stopped, got busy and did little. Then I read Mitch Joels book Six Pixels of Separation I picked up on Twitter again. Great recommended book for anyone thinking of using Web 2.0 for their business. I am sure… Read More »A little bird told me………7 steps to using Twitter – part 1
So let me get clear on this…….it is personal branders who are narcissists – right? Maybe its just me, or maybe it's because it is awards season, but there seems to be an increase in the number of self congratulations flying around from 'gurus' - several recent examples spring to mind: – The marketing expert that continues to decry all other forms of marketing other than their own and then litters their stream with self… Read More »And the award goes to……….
2011 promises to be a different year from the last two or three in a number of ways. In reading a number of predctions and outlooks it would certainly seem that networks are going to play an even bigger part than ever before. A couple of recent employment and hiring surveys have identified that recruiters and hiring managers are going to be using the main social networks of LinkedIn,… Read More »Are we ‘related’? – Lets connect, friend and follow