USADA

Why Lance’s Personal Brand Will Continue to Live Strong

Athlete……Survivor…..Philanthropist……Cheat? Sadly, unless there is a definitive answer, that final attribute will now always be associated with Lance Armstrong's personal brand. But always with a question.  We all know him through those first three attributes, the question is can we ever not think of him without the last one? Both sides were always too far apart for this to be concluded with anything other than the wrong result. Witnesses and experts on… Read More »Why Lance’s Personal Brand Will Continue to Live Strong