Today saw the launch of Ford Nation’s own TV channel on You Tube. Rob Ford is giving you a lesson in personal branding. By now I cannot believe that Rob Ford needs any introduction. In the last few months he has become a top joke line on nearly all US late night shows, made numerous front pages and generally has been at the centre of controversy after blunder. But the… Read More »What Rob Ford Can Teach You About Personal Branding
9 The announcement this week that the receiver for Blockbuster Canada has failed to find a buyer for either the business or to take over the stores does not mean the end of DVD or Game rental, infact it presents a great opportunity. There are still plenty of people who have no intention or inclination to use online download services for movies – (even though Google has just quietly launched… Read More »Internet killed the video star
In several discussions with clients recently, the whole area of social media and how they should be thinking about their personal brands has come up. At a recent presentation by Kevin Durkee of The Jet Star Group, he talked about the fact that the use of social media is "a conversation happening at the speed of light. Also he outlined 20 tips for companies to consider when communicating their brand via… Read More »How do you communicate your personal brand via social media?
I had just finished reading Mitch Joel's new book before coming to his talk at The Art of Management recently, so was very pumped to see him present. He and I had the opportunity of meeting a few years ago in Montreal and have kept in touch , particularly around the subject of personal branding. Here are some of his thoughts: Compared to 2007, banner ads are being clicked on 50%… Read More »Mitch Joel at The Art of Management