your operating uniqueness

A Personal Brand to MARVEL

There are probably very few of us who can say we have not been touched by the work of Stan Lee in some way or another. Be it watching one of the awesome Marvel movies over the last few years, tuning into the TV series of Spiderman or Bruce Banner & The Hulk from the 80’s and 90’s or picking up and devouring a Marvel comic as a kid. In… Read More »A Personal Brand to MARVEL

Are You Ready for the LinkedIn Challenge?

This year even more than ever LinkedIn is THE platform where people are in a business mindset since its really the only social platform that focuses only on professionals. In fact, over the last 12 months I have doubled down on LinkedIn in terms of my focus and to be honest doing much, much less on Facebook and other platforms and my business has boomed! So if you are a… Read More »Are You Ready for the LinkedIn Challenge?

Slow and Steady Wins the Personal Brand Race

Growing up we had two tortoises, long before they were ever banned as pets. When it came to pets they were hardly the most exciting, engaging pair but if they ever managed to escape from their pen it amazed me as to how quickly they were able to get to the garden fence and start burrowing out. When you first saw them slowly making their way to one side of… Read More »Slow and Steady Wins the Personal Brand Race

Procrastination, Power Blending, Promise and Personal Branding

Oh, boy, have I been procrastinating! I looked back and the last time I wrote a blog post was a few months back, I could make excuses and reasons why, but at the end of the day I can only blame and kick myself for not investing the time in you. I have had plenty of opportunities to share good examples of personal branding and how it might relate to… Read More »Procrastination, Power Blending, Promise and Personal Branding

Ooops, I Think LinkedIn Did it Again!

Well change is a constant so they say….. In a rework of the immortal words from Britney Spears “Oops, they did it again They played with your profile, your personal brand got lost in the shift” Yes (he says scratching his head), LinkedIn has redesigned the less than year old profile look and you are going to have to change your content because of it. Watch the full explanation video… Read More »Ooops, I Think LinkedIn Did it Again!

Know More About Your LinkedIn Connections Personality

One of the challenges with communications in today’s hyper connected world is that much of it is not done by actually talking to someone and rarely face to face. Many initial exchanges are done via email or text and we do not even know the person, let alone have met them. This ‘lack of connection’ when connecting can mean we often are guessing about the person we are communicating with. This… Read More »Know More About Your LinkedIn Connections Personality

How to Add External Links to Your LinkedIn Profile

Although you can do a lot with your LinkedIn profile in terms of showcasing your personal brand there are limitations. You may have other places on the web that have portfolios, examples of work, publications, articles etc. It makes sense to raise your visibility by linking those from your LinkedIn profile. It should be noted that in the main text areas of LinkedIn adding a web address (URL) does not… Read More »How to Add External Links to Your LinkedIn Profile

Don’t Ever Do This to Your LinkedIn Summary

The LinkedIn redesign has been much maligned and continues to offer challenges for regular users in not providing useful data or intuitive use and engagement.  It also does not help the general user because the look and feel are making us all look the same. And a new feature that has been introduced could make you sound blander than ever! Now I am all for saving time and we all want to focus… Read More »Don’t Ever Do This to Your LinkedIn Summary

Connecting Sales, Marketing & You Inc on LinkedIn in 2017

Below is my TED-style talk at the Haste & Hustle conference earlier this year – includes the Pinata BBQ Accountant story. It is imperative that you understand how to leverage LinkedIn’s benefits for the sales AND marketing of You Inc. and build a profile that stands out. Paul Copcutt will show you how to use LinkedIn to communicate your personal brand in 5 minutes a day, as well as offer… Read More »Connecting Sales, Marketing & You Inc on LinkedIn in 2017