The #1 Action to Boost Your Personal Brand in 2019

The demise of video happened a few years ago.

I wrote about it here on this blog. Well, at least the video cassette and the bankruptcy of Blockbuster. “Internet Killed the Video Star”

Even the big local video and DVD store in my hometown, that was hanging on and hanging on, has finally succumbed to the onslaught of streaming entertainment. 

BUT, of course, it does not mean video is dead. Far from it. 

As each new year comes around we hear from the gurus and experts that THIS year is going to be the year of the video. Yet, professionally most individuals are still not embracing it’s use as a way to communicate and promote your personal brand. 

Is it about time for that to change? 

I am with you on this. I continue to try and figure out how I can use video to help more people. A tip of mine was included in a recent column in the New Zealand Herald by Graham McGregor – you can see it here “The Magic of Guerrilla Marketing” – as an effective way to use the medium without many of the barriers we usually throw at ourselves. 

We have all heard the excuses, or told ourselves we can’t do it because; 

  • We don’t know what to say 
  • We are afraid of what others might say or think 
  • We don’t have the right equipment
  • We don’t have the time
  • We don’t know if it’s worth it

These are exactly that, excuses. Time for that to stop….isn’t it?

Here are 3 ways you could embrace video as part of your personal brand development in 2019; 

  1. Hello – use one of the screen capture tools out there like Vidyard or Loom and record a quick hello to a new client, or a colleague in a different office or an old network contact you have not spoken to in a while.
  2. Presentation – take one of your reports or articles that you share regularly with people and upload it a tool like Lumen 5. It will convert the keywords into a slide deck, add images and even music. 
  3. Random – there are probably numerous times a day where you think I must write that down (or worse I must remember that) and then you forget. Grab your phone (because I know you are never without it)  and record yourself talking about the point you want to remember. Then figure out who might also benefit from hearing that. 

What is it that is stopping you picking up your phone and sharing an insight, idea or tip that gives value to one other person?  I would love to know what you are thinking or how I can help. 

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