The 12 Days of Personal Branding – Day 10

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On the tenth day of Christmas my brand strategist advised to me;

Reflect your consistent brand,

Dump the resume,

Build an effective plan,

Have a clear PBS,

Know your key strengths,


Know why you are special,

Find out what others think,

Set measurable goals,

and have very clear and focused VP’s.


Everything that you do or use are also a reflection of your brand and they communicate if you are on or off brand. Consider the mark you are leaving – be it on paper, on line or even the environment that surrounds you and ensure that it says what you want it to say about your personal brand.

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