On the eighth day of Christmas my brand strategist advised to me;
Build an effective plan
Have a clear PBS,
Know your key strengths,
Dif-fer-ren-ti-ate.
Know why you are special,
Find out what others think,
Set measurable goals,
and have very clear and focused VP’s.
Once you are clear on your message you need to set a plan to communicate it effectively. In letting your target audience know about you the message has to be very clear, consistently delivered and you need to be constantly working at getting it to them in ways that they appreciate and understand.