The Everyday Acceptance of the Word ‘BRAND’

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I was interested to see a flyer come through the mail today titled "Changing Brands Can Change Your Life" – it was an advertisement for environmentally friendly cleaning products and they were making an offer during World Environment Week – a good marketing tie in.

It caused me to think more on the development of my own personal brand and also what personal branding is doing for my clients – whilst we are not necessarily changing our brands we are able to more clearly identify our uniqueness and communicate it more effectively from a point of authenticity – that change is definitely changing our lives.

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