I had the good fortune to go and hear Alan Weiss at a local chapter meeting of the Canadian Association of Professional Speakers the other night and he had some great words of wisdom about making a full time living from speaking – he has certainly got my mind racing in different directions again – damn him!
If you are thinking of starting or growing some income from speaking then you might be wise to take his 3 step planning approach as a start:
1. Name the top 3 strengths that you are known for?
2. What is the transfer mechanism you will use? – keynotes, coaching, training etc?
3. What are the 4 or 5 key results that people benefit from in hearing your message?
Very simple, but he said the biggest mistake of most speakers is they concentrate on getting acorss points 1 & 2 but forget 3.
He was very focused on the result for the client – what was the value being given in terms of improvement for the client.
Good advice, an enjoyable and informative evening – well worth the trek to the Airport!