Santa is a great example of a strong personal brand, because he satisfies the 3 C's of branding – Clarity, Consistency and Constancy.
Clarity – He is very clear about his message. He wants to bring joy to all children of the world.
Consistency – in various forms he has been delivering presents to the children of the world, every December 24th for over 100 years.
Constancy – he does not waver from his message or task, he constantly works at getting across what he stands for to his target audience on a regular basis.
Wishing all readers of Just My Toonies Worth a Merry Christmas, Happy Holidays and a Successful New Year.
What do you think are Santa's brand attributes- tell me in the comments section of the blog.