Edelman the global PR company has just produced a very interesting report on blogging – including some great demographic data in terms of who is reading blogs and how often.
If you are thinking of adding a blog as part of building your personal brand you would do well to take a look at this first. Download it here.
Blogging is not the answer for everyone when thinking of building a web presence – if your target audience is Americans over 65 you might want to have a second think!