The next phase of the social networking advance is now upon us – Enterprise 2.0 – as reported in this recent Globe & Mail article talks about how we will be seeing the use of various social networking technology, such as forums, blogs etc, inside companies.
Forward thinking companies are already taking the notion of personal branding and applying it to employees internally to improve, amongst other things, communication – the availability of a suite of tools aiding this communication is a natural extension and I think something you wil lstart to see more of as companies look to engage employees and share knowledge more rapidly and globaly for competitive advantage.