I was mentioned yesterday in the Globe & Mail by Sean O'Donovan, he is writing a weekly column on his executive job search and I have been helping him out with getting a web presence and also taking the 360 Reach personal branding assessment.
Here is a link to the article. Here is what Sean said about the 360 tool
"I would recommend completing a 360-degree profile to anyone, unemployed or not. The feedback you get is incredibly valuable."