Apparently – Culture!
This was a play on a joke recently told on a New York radio station when comparing Toronto.
But a survey released this week called the Anholt-GMI Nation Brands Index placed Canada in second spot behind Australia in terms of brand power – but only ranked 18th in terms of culture and heritage – something the surveys owner says is not unusual for Western nations.
See the whole survey results http://www.nationbrandindex.com/