Well here we are in to the second month of the year and is it turning out as you expected? Personal branding has changed quite dramatically from when I first got involved over 7 years ago. One of the first companies that I came across when I was exploring this whole area was Reach and I aligned much of my early work with their approach. The founder of Reach, William Arruda,… Read More »The Top 11 Personal Branding Trends for 2011
“We embarked on consciously building Virgin into a brand which stood for quality, value, fun and a sense of challenge. We also developed these ideas in the belief that our first priority should be the people who work for the companies, then the customers, then the shareholders. Because if the staff are motivated then the customers will be happy, and the shareholders will then benefit through the company's success.” Richard… Read More »Using the Power of Personal Branding for Leadership Success
Far too often people are inclined to want to be reactive when it comes to their personal brand, it gets attention when they need attention or help. Working on your personal brand does not necessarily have immediate impact, it can take time to get noticed for the right reasons. Understand that building a brand is not just for now or just in times of need – new job, new clients… Read More »Personal branding for life
Be clear about who you are, what you offer and why you are different – know what is on brand and off brand for you and concentrate on the on brand actions.
Develop a personal brand statement that can be used in various situations and opportunities – one for 15 seconds, one for 45 seconds and one that can be used in written communications and on profiles such as LinkedIn etc.
"The very purpose of existence is to reconcile the glowing opinion we have of ourselves with the appalling things that other people think about us." Quentin Crisp
Knowing and setting your moral compass is one of the key foundation pieces for building and developing your personal brand. One way to address this is to complete a Values Exercise, its like setting your GPS for your career and life. Getting really clear on your values helps you to address times when an opportunity arises and it is so in line with your values that it becomes second nature… Read More »Build your personal brand foundation – define your values, take the test
Identifying your Values CLICK FOR VALUES EXERCISE AccessibilityAccomplishmentAccountabilityAccuracyAdaptabilityAdventureAffectionAffluenceAltruismAmbitionAssertivenessBalanceBelongingBraveryCalmnessCelebrityChallengeCharityClarityClevernessComfortCommitmentCompassionCompletionConformityContentmentControlConvictionCooperationCourageCreativityCuriosityDependabilityDeterminationDevotionDignityDirectnessDisciplineDiversityEducation EfficiencyEleganceEmpathyEnduranceEnthusiasmExcellenceExperienceExpertiseFairnessFaithFameFamilyFidelityFitnessFlexibilityFrugalityFunGenerosityGraceGratitudeGrowthHarmonyHealthHonestyHonorHumorImaginationImpactIndependenceIntegrityIntelligenceJusticeKindnessKnowledgeLeadershipLearningLoveLoyaltyMindfulnessModesty OptimismOriginalityPassionPeacePerfectionPerseverancePersuasivenessPowerPrecisionProfessionalismProsperityPunctualityRealismRecognitionRelaxationReliabilityResourcefulnessRespectSecuritySelf-controlSensitivitySignificanceSinceritySpeedSpiritualitySpontaneityStabilityStrengthStructureSuccessSupportSympathyTeamworkUnderstandingVirtueVisionWealthWinningWisdomZeal
Values Exercise – 3 steps to truly living your brand Why we should consider our values.Your values are effectively your moral compass, they guide and direct you in all your decisions – good and bad, they are with you all the time and are the basis of your belief system. Being clear about what your values are and the level of their importance to you are critical when you are… Read More »Values Exercise
With todays snow storm the memory of Toronto's mayor a few years ago calling in the army to clear the streets always comes to mind and this video is just a priceless capture of that sentiment, many in Canada will probably never let Toronto forget it! A fun piece for a snow day!