The great thing about Baskin Robbins, as far as my kids think, is that technically they can try all 31 flavours of ice cream before making a purchasing decision.
When people are considering you for that next great job, promotion or contract they may not be considering 31 candidates or competitors, but unless you have been giving them a little flavour for your brand on a regular basis, you may not be the choice they make.
As you read this post I will be recovering from a tonsilectomy – ice cream, 31 flavours or not, will be at the top of the menu, there is always an upside to any discomfort!