I heard on the radio today that a group of people are petitioning for the Nobel Prize to be awarded to Oprah quite possibly a very worthwhile recipient. I use Oprah as a great example of such a positive personal brand – everything that she does is 'on brand' for her – she exemplifies all the positive attributes that personify her personal brand.
When you do what you do each day are you able to say the same thing? Is everything that you do in line with your brand – or do you sometimes take action that is not on brand?