Far too often people are inclined to want to be reactive when it comes to their personal brand, it gets attention when they need attention or help. Working on your personal brand does not necessarily have immediate impact, it can take time to get noticed for the right reasons.
Understand that building a brand is not just for now or just in times of need – new job, new clients etc, its something that can be continuous for the rest of your life – it needs to be part of your daily routine, a little brand building every day will ensure a healthy brand.